Testimonials

"Red Idea represents everything we were hoping to find in a consultant. They are very knowledgeable about our specific
industry—investment management—and creative, resourceful and responsive. There’s no doubt in my mind that Red Idea has been a value add for us. Ross has been very efficient with his use of time to the point that he really does not waste a minute, and he spent a lot of time getting to know us and what we do before taking us on as a client. His personal and professional contacts have provided great networking for us, and Ross is very effective and tactful during introductory and follow-on meetings. In general, we’ve been very impressed and pleased with Red Idea’s versatility and depth of expertise. Red Idea has our highest recommendation."

-Garvin Jabusch, Chief Operating Officer, Green Alpha Advisors

"It is so refreshing to work with Red Idea. I think we’re approaching this key engagement in the right way, and we appreciate the intellectual curiosity and diligence put to work on our behalf."

-Jon Erb, Chief Marketing Officer, Cocona, Inc.

"Red Idea delivered on their promise of ‘vibrant thinking’ by approaching our project needs with practical intelligence—creating a project team with highly relevant industry and project-related expertise. They are helping our organization make very significant steps in how we approach our business from an accounting, financial reporting and ongoing financial analysis standpoint. They’ve made my brain hurt from their Excel modeling from time to time, but it’s all great progress. Ask them to give you one of their baseball caps—it's actually cool enough to wear."

-Kevin Daly, Founder/Partner, Mountain Sun Pub & Brewery

"There is an understanding at Red Idea that there are ‘no one size fits all’ solutions. Today's clients need much more than the standard consulting model can deliver. To create long-lasting value and develop a truly unique and successful brand, it does takes ‘vibrant thinking’ and a comprehensive solution that links marketing, operational, and financial strategies. Red Idea attacks each project with this thought in mind. By combining industry best practices with domain experts, the Red Idea approach ensures results. As a finance professional, I appreciate and respect this unique and value-oriented approach to improving performance and the bottom line."

-Brian Morrow, Financial Consultant

"Our work with Red Idea has given us a consultant who deeply understands entrepreneurs, our business, and what makes us unique. We’ve very successfully leveraged their skillsets on key strategy and business planning projects, saving us significant time internally, and allowing us to stay focused on the areas in which we excel. They have a broad understanding of many facets of the business world, are a great sounding board, and continue to be a valued advisor to Pangea Organics."

-Joshua Onysko, Founder/CEO, Pangea Organics

"Red Idea is the kind of resource we should have hired years ago! They have made a tremendous difference in countless aspects of our business, substantially increased our profitability, and have been instrumental in readying us to raise investment capital for expansion. They’ve demonstrated integrity, professionalism and practical know-how throughout our relationship. They have more than lived up to their promise of ‘vibrant thinking’ and we are excited for our continued efforts with them."

-Margaret Miner, Founder/CEO, Rags Consignment

"Red Idea is both friendly and professional. The company's leadership impact comes not only from Ross Shell's impressive business experience and educational pedigree, but also from his ability to be a perceptive listener and professional ally, wanting what's best for the client and for the business. Red Idea has a wonderful ability to hold all the stakeholders' interests simultaneously and at all times, all parties were treated with dignity, respect, and consideration. Ross was a consummate professional—polite, professional, always prepared and punctual. Furthermore, Ross sincerely cares about Red Idea's clients. Like a good holistic, health care practitioner (my personal background), Red Idea did not confuse the symptoms with the cause in helping us tackle our challenges, and look for new ways to view opportunity. The approach was grounded in business logic but still creative and customized—not formulaic or contrived. Ross continued to check in, months after our professional goals were addressed, to see how he could continue to support our business. I would enthusiastically recommend Red Idea to any company who wishes to glean more purpose, passion, productivity and prosperity from their chosen work in the world. "

-Dr. Shelley Kappel, Gold Lake Mountain Resort